Minga London is a bold, alternative streetwear brand with a strong focus on the Gen Z audience. They worked with us to bring innovative, custom activations to life, enhancing their connection with their community through unique, engaging experiences.
We successfully organised two standout events for Minga London. The first was a "Strawberry Activation" inspired by their Fruits Collection. For this, we sent models across London to distribute fresh strawberries and branded goodies, creating buzz and delighting their audience.

The second event, Minga Sessions, was designed to celebrate the launch of a new collection. We invited their audience to NT’s Lounge, where emerging London artists performed live. This event not only highlighted Minga’s commitment to supporting local talent but was also a complete sell-out, solidifying their presence in the Gen Z market with a vibrant and memorable experience.