Created by Dr. Colette Haydon in her London laboratory, where Colette formulated skincare products for the most coveted brands prior to the creation of her own brand, lixirskin. We partnered with them to manage their user-generated content (UGC) strategy, ensuring every piece aligned seamlessly with their brand identity. This involved developing detailed, engaging briefs for creators, clearly outlining what to film while incorporating themes that added intrigue and captured the essence of the brand.